SEO demand keeps changing and it can be very difficult with the latest developments in Digital market. But if you want your site to get traffic and hence leads and sales then you have to know that Google uses many ranking factors in its algorithm.
Well-optimized sites get more traffic and that means more sales. Without SEO, It’s not possible to get search engine visibility.
In this blog, we’re going to share the SEO ranking factors one may need to dominate search results. By the end of this blog, you-all have a good-optimized site that fetches you more business.
I’ve created this suitable table of SEO ranking factors that are most interesting to you: –
Most Important ranking factor?
1. Domain Name and Domain Age:
Domain Name OR Age is a most important part of your website ranking in search engines (Google, Yahoo, Bing, etc.). A domain starts with their targeting keywords performs much better than any other domains out there. And domain age is one of the biggest factor in ranking because data shows, 60 – 70 % websites in Google’s top ten search result are one to three years old or more? These information are retrieved from third party tools like (Ahref, Smresh and moz).
2. A Secure Website:
Google is able to visit URL on the page content to start to understand what that page is about. Specifically, that’s a URL that Google’s bots can easily reach and crawl. To help the bots out, you’ll need:
Robort.txt file – It is a text file webmasters create to instruct robots how to crawl & index pages on their website.
Sitemap: The Sitemaps protocol enables webmasters to inform search engine about pages on their site that are available for crawling.
3. Website Speed :
This factor is one of the most important for any website out there already declared a strong rank signal by Google. Just because your website speed is slow, you can lose visitors. Google also wants to improve the user experience and hence speed is important.
4. Mobile Friendly Websites :
Mobile friendly means a user is able to access your web page in his mobile device in an optimized way. Mobile friendly is another ranking factor in search engine results. Google likes mobile friendly websites to be indexed at first.
5. Content Optimization :
Content optimization is the process creating engaging content means, a content written in a way that it can reach the largest possible target audience. The process of content optimization should include keyword targeting, relevant links and interlinking and visual attractive images etc
Duplicate content is one of the negative SEO ranking factors. Hence I suggest using Fresh and original content
6. Technical SEO :
This part is of course important in search engine ranking. To optimize content for better search engine rankings, some factor you need to look at:
* Use keyword in page Title
* Use your title format as H1, H2 or H3
*Create a Meta description short and grabby.
*Use keyword on Image ALT tag show to main and relevant content
7 . User Experience (Rank Brain)
Google’s is using artificial intelligence to rank web pages in an smart way. It is called Rank Brain. Rank Brain launched in early 2015 and is used globally by Google. It includes many terms that affect your SEO. These are:
Click through rate: CTR a metric that measures the number of clicks advertisers receive on their ads per number of impressions.
Bounce rate: it is a digital marketing term used in web traffic analysis. Bounce rate is counted the percentage of visitors your site reducing time on site.
Exit Rate: It is related to the rate of user exiting from the page per session from your website without interacting to the next stage.
8. Your Business Information:
Your business information is important too. Correct Business information is likely to be searched in search engine locally. Some important fact one needs to maintain are:
*NAP: Name, Address, Phone number
*Listing on Google My Business page.
*Always Include Local search terms
9- Social Signals on your website:
Social signals are something that relates your website’s social activity and Yes it important too when comes to social presence.
More content will be shared, more exposure you will get and that’s beneficial for your website ranking too.
I’m going to summarize with some most important Google ranking factors for 2019:
*Organic click, *Domain authority, *Content quality, *Page authority